What’s Inside?

With the Upfronts in full swing, it's now time to plan your media.

With our new Upfront Planning Playbook, you’ll get insights and tips on how to modernize your media planning by blending outcome-based goals into your approach.

This exclusive playbook was developed by longtime media planning experts and features:

• Key considerations for modern media planners.
• How to choose the right outcome metrics. 
• The questions you should be asking when evaluating media measurement tools.
• How EDO can help, including examples of our Media Strategy Performance Reports.

EDO is the TV outcomes company—a leading Convergent TV measurement platform focused on predictive outcomes behaviors. By combining real-time engagement signals with world-class decision science, EDO data maximizes creative and media performance. Leading brands, agencies, and networks/streamers rely on EDO's investment-grade data to connect advertising to business results with detailed competitive, category, historical, and predictive intelligence.