How to ensure consumers engage with your TV ads

Linear TV advertising spend is expected to surpass $67 billion in 2021, but a majority of marketers are still uncertain about how to maximize and measure their TV ads’ actual effectiveness in engaging target customers.

Armed with deep insights about the challenges facing today's TV advertisers, EDO has identified 10 critical ways advertisers can optimize their TV advertising for maximum real-time consumer engagement.

In our new "10 Tips to Boost the Impact of Your TV Advertising" eBook, you will get actionable insights and tips from our data analyses on how to optimize your ads to generate the greatest levels of real-time consumer engagement, including:

• How to design your ads for maximum consumer engagement levels 
• How to apply a Moneyball approach to your media planning strategy
• How to optimize your creative rotation in-flight to maximize ROI